In search of perceptual priming in a semantic classification task.

Four experiments tested for perceptual priming for written words in a semantic categorization task. Repetition priming was obtained for low-frequency words when unrelated categorizations were performed at study and test (Experiment 1), but it was not orthographically mediated given that written-to-written and spoken-to-written word priming was equivalent (Experiments 2 and 3). Furthermore, no priming was obtained between pictures and words (Experiment 4), suggesting that the nonorthographic priming was largely phonological rather than semantic. These results pose a challenge to standard perceptual theories of priming that should expect orthographic priming when words are presented in a visual format at study and test.